StellaFan
A PRODUCT DESIGNER WHO KEEPS EXPANDING
—Creatively, Not Physically.
I MOVE FASTER WITH AI.
I Design For Humans.
I CREATE VISUAL CLARITY.
I Craft Meaningful Experiences.
Always Curious
INDUSTRY
EXPERIENCE
Over the past three years, I've focused on AI, fintech, and human-centered design. By combining product design, UX, visual systems, and brand thinking, I help turn complex technologies into intuitive experiences. Earlier in my career, I worked across fashion, e-commerce, Web3, and consumer products, shaping the multidisciplinary perspective I bring to every project.
Making Things Click
DESIGN
EXPERTISE
I design consumer products across mobile, web, and mini programs, combining product thinking, UX, visual systems, and branding. Beyond digital experiences, I also create campaign assets, merchandise, and motion content—helping ideas stay consistent across every touchpoint where users meet a product.
PRODUCT
DESIGN
Built With Care
FEATURED
WORK
Meet RockFlow
RockFlow is an AI-native fintech platform that brings investing and intelligent trading into one seamless experience. As the sole designer, I led product design across mobile, web, branding, and AI, helping evolve RockFlow into a unified investment ecosystem. I built consistent, scalable experiences that grew alongside the business.
VIEW CASE STUDY
DESIGNING
FOR WHAT’S NEXT.
Part Designer, Part Storyteller, Part Professional Button Mover.
Here's A Bit More About Me.